Prof. Dr. Dirk Kleine is an accomplished expert in digital media business and artificial intelligence. With a background in business administration and a doctoral degree in strategic management, he has held executive positions at ProSiebenSat.1 Group and Microsoft, where he managed AI projects and promoted the topic to external customers. As the founder of NextGen Experiences, an innovation consultancy, he specializes in AI and Web3/Metaverse. Dirk is an honorary professor at Macromedia University, Munich and St. Gallen, Switzerland, where he teaches media management, and a sought-after guest lecturer on digital transformation, AI, and the future of work.